In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible and are human beings.
Children were given Volkswagen RFID tags, which synced their names to digital billboards which activated as they cross the road in key locations, making them more visible and creating human connections in the attempt to avoid more pedestrian accidents.
SOURCE: Digital Buzz Blog