“You don’t feel great, but you’re on your way to work (shopping, taking the kids to school…) anyway. It’s flu season in Poland. Have you caught the flu?
Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland joined forces for over-the-counter cold and flu medicine brand, Theraflu, to create the world’s first that detects fever.
Each ad is equipped with a live Thermo-scanner camera, that assesses your body temperature and tells you if you have a fever – one of the main symptoms of flu.
It also generates the world’s first Thermo-scanner selfie. Not only do you find out if you have a fever, but , gives you a scan of your body that you can send to your boss as an excuse for not going to work (and also your girl- or boyfriend to prove you really are ‘hot’; or use as your Facebook profile photo).
The first interactive Theraflu Thermoscanner as been installed in Złote Tarasy shopping centre. After completing their Thermo-scanner selfie, people are prompted to download it on the microsite or via a QR code then share it on social media with the hashtag #TherafluThemoscanner.
How does it work? It uses the infrared spectrum, also called thermal energy, which is not visible with the naked eye. The Theraflu Thermoscanner is built with a very sensitive, latest generation thermal scanning camera, that can “see” your body temperature. Everything works under the control of dedicated custom-built software running on an Android device, which turns data from the camera into an interactive application linked to a large high definition screen.”
SOURCE: The Stable