Myer and eBay have teamed up to launch what they are claiming is the worlds first virtual reality department store.

The pair say that it offers a ‘glimpse’ into the future shopping.

Shoppers can browse more than 12,500 Myer products and add them to their virtual shopping cart.


The virtual reality department store connects to the existing eBay.com.au API and allows Myer’s product range, pricing and stock information, to be updated in real time, which is a first for virtual reality experiences globally.

The retail partnership has built and app and what’s it’s calling ‘shopticals’ (virtual reality viewers) and is giving away 15,000 pairs.

Shoppers can browse and select items using the virtual reality experience but purchases must be made the old fashioned way via eBay’s website.

Steve Brennen, CMO and senior director of retail innovation, says: “eBay has always been in the business of predicting the future of retail, and most importantly creating it. With the world’s first virtual reality department store, we have challenged ourselves to build an exciting and engaging experience that makes browsing and selecting products easier than ever before.”

It is also available to test at the Harbourside Room in Sydney on 19-20 May.

“We’re making this technology accessible to all Australians with our giveaway of 15,000 shopticals. Their insights and feedback will be invaluable to us as we look to the future of VR and build out experiences that take retail to the next level,” Brennen added.

SOURCE: AdNews