A big push over the past year for advertisers has been to create things that offer people a real benefit – give them a reason to pay attention to your brand.

 

McDonalds in Canada have used their ‘Brrrillboards’ to create a connection between the snow fields and their coffee, by offering them a snow report in the form of cream on a coffee. By doing this McDonalds are giving snow goers a reason to pay attention to their brand on a daily basis. Studies have shown that this type of advertising encourages visual attention and emotional engagement towards a brand.