Imagine grocery shopping without the lines. Sounds good, right? Well, Amazon have made this a reality.
Amazon Go is a brick and mortar grocery store that allows you to walk in, pick up your groceries, and walk out…no checkout required. It will take Amazon a while to roll these stores out, but once they do, it will be hard for other grocers to compete.
This is a great example of experience design. If this way of thinking excites you, I highly recommend you read this article.