Paint brand Dulux, has created an affordable interior design platform called Amazing Space.
Dulux realised there was a need for affordable interior design advice, as only the wealthy could afford the thousands of dollars to get professional advice, yet everyone wants their place to look good.
The Amazing Space platform differs from other online environments, as it uses your preferences to provide you with a personalised output for your space.
The interesting things about this idea, is that it advances Dulux’s credibility beyond being just a paint brand. They are now part of the entire design and planning process for people’s homes. They did all this by creating additional value for their audience. Simple…right?
Create things people want.