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Category: Consumer Hacks

Consumer Hack // The Shift of Responsibility

The moment comes, your first opportunity to show your smarts around behaviour change, but like a deer in the headlights, heart pumping, dry mouth, you scramble to remember that article you read about optimism bias…just like that, your moment has passed.

Vowing never to let anyone suffer the same fate as I did, I’ve put together a series of consumer hacks aimed at giving you a quick boost of 10 iQ points in any client meeting.

Consumer Hack No. 4: Authority – Our behaviour is susceptible to drastic change when influenced by an authoritative figure.

Neromarketing
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Consumer Hack // The Cause of Difficult Decisions

The moment comes, your first opportunity to show your smarts around behaviour change, but like a deer in the headlights, heart pumping, dry mouth, you scramble to remember that article you read about optimism bias…just like that, your moment has passed.

Vowing never to let anyone suffer the same fate as I did, I’ve put together a series of consumer hacks aimed at giving you a quick boost of 10 iQ points in any client meeting.

Consumer Hack No. 3: Cognitive dissonance – We fight to create consistencies between our beliefs, attitudes and behaviours.

Neromarketing
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Consumer Hack // Experiencing vs. Remembering

The moment comes, your first opportunity to show your smarts around behaviour change, but like a deer in the headlights, heart pumping, dry mouth, you scramble to remember that article you read about optimism bias…just like that, your moment has passed.

Vowing never to let anyone suffer the same fate as I did, I’ve put together a series of consumer hacks aimed at giving you a quick boost of 10 iQ points in any client meeting.

Consumer Hack No. 2: Experiencing vs. Remembering – What we experience is not always what we remember.

Neromarketing

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Consumer Hack // Misattribution of Arousal

The moment comes, your first opportunity to show your smarts around behaviour change, but like a deer in the headlights, heart pumping, dry mouth, you scramble to remember that article you read about optimism bias…just like that your moment has passed.

Vowing never to let anyone suffer the same fate, I’ve put together a series of consumer hacks aimed at giving you a quick boost of 10 iQ points in any client meeting.

Consumer Hack No. 1: Misattribution of Arousal – We are often mistaken about how our preferences are formed.

N

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