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Exploring the future of brands

Category: My Thoughts

Consumer Hack // The Shift of Responsibility

The moment comes, your first opportunity to show your smarts around behaviour change, but like a deer in the headlights, heart pumping, dry mouth, you scramble to remember that article you read about optimism bias…just like that, your moment has passed.

Vowing never to let anyone suffer the same fate as I did, I’ve put together a series of consumer hacks aimed at giving you a quick boost of 10 iQ points in any client meeting.

Consumer Hack No. 4: Authority – Our behaviour is susceptible to drastic change when influenced by an authoritative figure.

Neromarketing
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My Thoughts // Gatebox

It’s a weird and interesting world we live in…Gatebox has created a virtual home robot with personality – Reminds me of the movie ‘Her‘.

‘Personality’ in AI bots is an interesting topic. At a time when the world is discussing the ethical questions around the power of algorithmically determined information – ‘filter bubble‘, we also have algorithms shaping the way we are speaking to each other.

Just think, if we engaged with our home bot as much as this video suggests, don’t you think it would impact the way we speak to real people? Food for thought.


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My Thoughts // Are advertisers doing it all wrong?

Advertising agencies get paid a lot of money to change the behaviour of their clients consumers – “buy more stuff”.

From watching the video below, I urge you to question – “how much do I understand about people’s motivations?”.

If you’d like to learn more, here’s a start.

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Consumer Hack // The Cause of Difficult Decisions

The moment comes, your first opportunity to show your smarts around behaviour change, but like a deer in the headlights, heart pumping, dry mouth, you scramble to remember that article you read about optimism bias…just like that, your moment has passed.

Vowing never to let anyone suffer the same fate as I did, I’ve put together a series of consumer hacks aimed at giving you a quick boost of 10 iQ points in any client meeting.

Consumer Hack No. 3: Cognitive dissonance – We fight to create consistencies between our beliefs, attitudes and behaviours.

Neromarketing
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Consumer Hack // Experiencing vs. Remembering

The moment comes, your first opportunity to show your smarts around behaviour change, but like a deer in the headlights, heart pumping, dry mouth, you scramble to remember that article you read about optimism bias…just like that, your moment has passed.

Vowing never to let anyone suffer the same fate as I did, I’ve put together a series of consumer hacks aimed at giving you a quick boost of 10 iQ points in any client meeting.

Consumer Hack No. 2: Experiencing vs. Remembering – What we experience is not always what we remember.

Neromarketing

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My Thoughts // A Different Perspective on Personalisation

PERSONALISATION, a word that has taken a Jordan-like catapult to superstardom in the marketing world since the digital age dawned upon us. I hear it so often in adland that we may as well add it as a fifth ‘P’ in McCarthy’s traditional view of marketing – but, has anyone stopped to think about the impact it’s having?

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Consumer Hack // Misattribution of Arousal

The moment comes, your first opportunity to show your smarts around behaviour change, but like a deer in the headlights, heart pumping, dry mouth, you scramble to remember that article you read about optimism bias…just like that your moment has passed.

Vowing never to let anyone suffer the same fate, I’ve put together a series of consumer hacks aimed at giving you a quick boost of 10 iQ points in any client meeting.

Consumer Hack No. 1: Misattribution of Arousal – We are often mistaken about how our preferences are formed.

N

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My Thoughts // The Christmas Superbowl Of 2015

It’s that time of year again. The big C is in full swing. So what does the advertising landscape look like during the 2015 festive season?

To put simply, Christmas has turned into a superbowl-esk promotional period for the world’s largest brands. Budgets are absurd and creative is extremely competitive.

Let’s look at what brands are doing to capture your attention.

John Lewis Christmas Ad - Mog Cat

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My Thoughts // Get In The Head of Your Consumer

Advertisers have faced an incredible struggle since the birth of the industry – What are my consumers thinking?

Over the years, advertisers have attempted to understand their consumer by simply asking them their opinion through research – mainly focus groups, and quantitative research studies.

But guess what….what we say, is not always what we think, or do. Actually, majority of the time it isn’t. Imagine yourself in a room full of 10 other strangers you have never met before. You are asked your personal views on a sensitive topic and the guy next to you has been very vocal about an opposing view. Are you really going to butt in and give your two sense with the potential of starting an argument in front of the research camera? Probably not.

Get in the head of your consumer

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My Thoughts // How Your News Consumption May Be Changing

Today’s world offers a wealth of news that is forever growing larger every day. With such a vast array of news content being produced, we are seeking the best way to discover tailored news that matters most to us.

Silicon Valley’s tech companies are fighting for the chance to be that solution, with each of them taking a slightly different approach.

How Your News Consumption May Be Changing
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My Thoughts // Television Advertising in the Future

We all watch television, but could the way we consume television programming be changing?

There has been a lot of talk in the media recently about video-on-demand (VOD) service in Australia, with the introduction of Netflix to the market. In this article we are going to look at how VOD services will change the way we consume TV content and what this could mean for advertising.

To explain this change we will look at the following:

  1. What does the modern consumer of TV content look like?
  2. How is the market adapting to the wants of consumers?
  3. What impact does this have on traditional TV advertising?
  4. What can VOD services do for advertising?

Future of TV advertising

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