Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. Here’s the case study video!

Perhaps one of the most simple campaigns of the year, but most shared! Created by R/GA London.

SOURCE: Digital Buzz Blog